Sales Secrets Of Success
Having an executable sales plan is key to your success and sustainable growth. Whether your sales team is one or a hundred, we will work with you to develop a plan that fits today’s marketplace.
We’ll help you communicate the features and benefits of your product or service and make sure the benefits resonate with your target audience.
Sales & Marketing To Help You GROW
Our team knows what it takes to properly position your brand and leverage your competitive advantage in the market, whether in foodservice or retail.
We help your team develop, support, and execute:
- A functional and effective sales plan focused on new customers and selling more products to existing customers
- A targeted marketing approach, complete with quality, actionable information, designed to build brand awareness
- Targeted customer segments
- Detailed website review focusing on the target audience, whether it is foodservice, retail, or DTC
- Industry research to support data-driven strategic decisions
- Product exposure and promotions focused on inspiring chefs and operators to innovate and menu your products
- Tradeshow selection and preparation based on budget, customer exposure, ease of interaction, and more
Sales & Marketing Key Terms
Operator – This is the restaurant, or foodservice operation within a B&I, C&U, healthcare, etc.
B&I – Business and Institutions – For foodservice, these are businesses with a cafeteria for employee feeding. In addition to being a nice perk for the employee, they stay on the work campus and can put in more hours working effectively.
C&U – Colleges and Universities
QSR – Quick Service Restaurant
POS – Point-of-sale. This could be the technology used in a restaurant to process customer orders or sales materials, printed or electronic.
DSR – Distributor Sales Representative is who calls on operators to sell products for the broadline foodservice distributor.
Broker – Full-service sales and marketing company to assist with pioneering and/or selling of products within the industry
FOH – Front of House. This is the section of the restaurant where you will find customers
BOH – Back of House. The kitchen and storage area of a restaurant
CRM – Customer Relationship Management – this tool helps you track activity with customers all through the sales pipeline.
Yield – When you cook an item, you start with one weight and end up with another. Cook a 4-ounce beef burger and you end up with about 3-oz. Prepare 2-ounces of pasta and your yield is about 4-ounces!
Technomic – a data source of market intelligence in foodservice.
Datassential – a data source of market intelligence in foodservice.
Brizo FoodMetric – a data source of market intelligence in foodservice.
Tastewise – a source of market intelligence in foodservice.
From developing a new market for your existing product to new product introduction
Does your product growth include moving into foodservice? Wanting to expand regionally or nationally? Ramp up your product marketing so it resonates with your target audience of operators and distributors! We can help.
Recent thoughts on Sales and Marketing in the Foodservices Business
Marketing in Foodservice: Does your dog bite?
Marketing in the foodservice industry on a budget can be challenging for start-ups and newer companies. Here are some strategies to consider: Check out ifoodiq.com for great use of QR
Pricing and Costing for foodservice manufacturers
Recently, I enjoyed a couple conversations with entrepreneurs about what to consider when pricing products to sell into foodservice distribution. There are a lot of factors! I’m hoping you’ll add
Joy of Private Label development
A package of Flying Flag Fishhouse Sea Clam Juice gave me unexpected joy this weekend! My wife, Patty, made dairy-free (one of us has an allergy) clam chowder adapting a
